Losing weight with Brian Wansink
Brian Wansink is a professor of marketing and nutrition at the University of Illinois. According to his claims, extra pounds most often appear because of our habits, which seem to us completely harmless. If you refuse them, then you can not think about excess weight. The tests organized by him undermine the assumption that a person’s ability to control his diet is determined only by his will. “People eat with their eyes, and their eyes cheat on their stomachs,” Wansink said in an interview.
“The more flowers we see, the more we eat.” During the study, subjects were offered refreshments in a vase. It was mixed with 6 types of chewing marmalade with different colors and tastes. As a result of the test, 69% more marmalade was eaten than during another experiment, when each type of sweets lay in a separate vase. The variety of tastes was positively evaluated by the respondents: “it looks very juicy”, “tasty”, “there is at least one taste that I liked”. And all our trouble is a large selection of products and their appearance. People have long ceased to eat only out of hunger. Products have become more affordable, cheaper, more diverse, all kinds of additives and enhancers have made them tastier, and the development of advertising and marketing thoughts is more pleasing to the eye and, therefore, more attractive to the buyer. Therefore, going to the store, make a list of only those products that you need and do not go shopping on an empty stomach.
Brian Wansink suggests abandoning our habits and then you can forget about excess weight.
Choose food of one color scale
Scientists have long proved that a person’s appetite depends on how diverse the food is in the world. To resist temptations and not try more products, choose food of the same color. According to statistics, a person eats 60% less food of a uniform color shade.
Create a food barrier
Prepare food immediately before meals, and clean the prepared food in containers, bags, foil, etc. The harder it will be to get to it, the better.
Chopsticks instead of cutlery
It is the sticks that help to cope with overeating. Wansink advises everyone who wants to lose weight to eat with
using sticks even at home, because it is quite difficult, uncomfortable and slow.
More light, less food
According to Wansink, the quality of lighting significantly affects the amount of food consumed. In the dim light, a person can consume much more, and in bright – on the contrary, much less.
Eat outside the kitchen
A kitchen is a dangerous place for those who want to lose weight. You need to eat everywhere except in the kitchen. For those who are losing weight, the kitchen is like a magnet. And having eaten a portion of food, instinctively a man reaches for the refrigerator for something else, although he is already full.
No TV, no talking on the phone and reading books
The human brain cannot control the amount of food consumed if it is simultaneously concentrated by something else. Reading books, talking on the phone, friendly gatherings and watching TV are contraindicated for those who want to lose weight. Give up these bad habits. After all, no one forbids you to eat, and then call a friend back or sit down for your favorite novel.
a small correction of our habits can lead each person to the desired result, namely getting rid of excess weight and improving health.
